Annalise Yuri Murphy
Creative Director - Media, Art + Copy
Hey there, I’m Annalise; a director of campaigns and visual experiences.
My (self-proclaimed) duty is to empower emotionally intelligent stories and creative pursuits. I guide exploration and innovation to new frontiers in advertising, journalism, entertainment, and technology. Firmly believe that storytelling has the power to enlighten and inspire.
Open to collaborating as an individual & with my fully insured LLC - YURI NYC.
hmu - annalise@yurinyc.com
Accounts:
Amazon, The UN, Globant, Pangaia, Netflix, ABC, Disney, Protocol Labs, Verizon, Hennessy, LG
Agencies:
DevitoVerdi, Publicis Sapient, Movement Strategy, Gut, AKQA, Laundry Service, Ralph & Co, Landia, Nowness, BIGSTAR
Entertainment + Editorial:
CNE, Vogue, GQ, Teen Vogue, Glamour Allure, Wired, The New Yorker, History Channel, CNN’s Great Big Story, Vox, EPIX, BDG, TZR, A&E Networks, MTV
Pillars & Propositions
Process and Intentionality
YURI NYC works collaboratively to turn intangible ideas into tangible productions.
Organizational structure and creative process are the foundation of the work. We build and implement systems that embrace communication and accountability. This foundational structure allows us to create work that satisfies both the needs of the client, while maintaining a safe space for creators to experiment, connect, and produce their best work.
Lean Production
YURI NYC is committed to environmental sustainability and reducing production footprints. With thoughtful planning and mindful resourcing, we work with our clients to execute low waste productions. We are committed to reducing waste in cost, energy, data, and material as well as sourcing locally and supporting local communities.
Value Driven
The approach to storytelling is collaborative and with compassion for all beings. Both in the content and hustle, we strive for honest representation and to uplift marginalized voices in gender, race, and sexuality. Above all, we are mindful of media’s social and cultural impact, our relations with one another, and facilitating value driven relationships between clients and creative work.