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I’m Annalise,
Creative Director & Director,
Leading concept development and visual storytelling for fashion, health, and tech.

NY. SF. LA.

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Selected Works

Intentional content, partnering with brands to create immersive worlds, impactful characters, and connect deeper through storytelling.

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Annalise Yuri Murphy - Creative Director & Commercial Director, NYC

& Nice To Meet You!

I’m a Brooklyn-based Creative Director & Video Director, leading creative pitches and building campaigns with agencies, production companies, and brand teams. My work is intentional, striving for authentic connection with storytelling, a good laugh, or an elevated world. Each project is a journey in uncovering human truths and exploring with creative iterations. The practice bridges strategy and editorial craft, holding space for magic to happen, and then absolutely nailing it.

My work evolved from animating title sequences for Netflix, to writing + directing editorial video for Conde Nast, to leading creative departments at global agencies - Publicis, Dentsu, and WPP. As a pitch leader, CD, and Director, I’ve won and executed global campaigns for Amazon, Nike, Moderna, Nordstrom, Audible and Microsoft. Whether I'm working with a creative team or production crew, my focus is on enabling our best work possible.

Beyond the screen, I’m a fine artist painting in my studio, a writer in my screenwriting class, and an everyday enjoyer of mother nature. Infinitely curious, am always looking to push the boundaries of advertising, art, and storytelling.

In the words of our queen Tina Fey, “I’m a pusher, I push people”

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annalise@yurinyc.com