Batch
Video Branding
Role: Creative Director
Client: Get Batch
Collaborated with Start-up founders to ideate and create video branding for B2B QR technology. With our first build, we launch website and developed an end-to-end product purchase technology. The technology and video workflow were then implemented in additional CPG products.
/ Video Branding
/ Landing Page Video
/ B2B Technology
Batch.com - Ecommerce
Getbatch.com is a closed loop product system that allowed customers to make purchases by scanning a QR code or tapping a NFC magnet strip. Developed visuals for the SaS landing page as well as for video assets throughout the product journey. This included creating a seamless video interface from inciting purchase, to scan, to in-app video and purchase confirmation.
Motion Design
The movement of the loop was infinitely cyclical as to portray the closed loop of product to purchase. Without human hands, we use centrifugal circles to relay touch.
Credits
Director: Annalise Yuri Murphy
Animator: Taylor Kenny
Client: Batch
Batch CEO: JD Maresco
Design Lead: Luis Samaniego