Condé Nast Entertainment
Editorial Video
Role: Director, Creative Development
Client: VOGUE
Worked with the Conde Nast Entertainment Development team to conceptualize, direct and produce celebrity videos for various brand channels. These Youtube first formats featured uniquely curated celebrity talent for each of the editorial brands; Vogue, GQ, Glamour, Allure, Teen Vogue, Bon Appetite, Wired, The New Yorker.
/ Youtube
/ Creative Development
/ Social First Campaign, Costume Contest
VOGUE
Monsta X + Chanel ‘In The Snow’
Creative Development
Editorial Funnel
While on the Editorial Development Team at CNE, we worked on developing youtube channels with a funnel approach to the Youtube Audience. Here I learned to strategize and develop a slate of programming that appealed to a broad youtube audience as well as the core- audience to Conde Nast’s legacy Brands’. I attest these learnings to Youtube / CNE legends Ian Edgar and Joseph Pickard.
Celebrity Interviews
As a part of the development team, we utilized SEO and optimization strategies to identify legacy and upcoming talent for relevant Youtube Channels. We then paired available talent with existing youtube formats and pitched new concepts that paired to each talents unique attributes.
You-Tube First Formats, Insights